Transport Airlines

Want better in-flight movies? Qantas tracks movie choices to keep selection fresh

Excerpt from News.com.au

Jan 08, 2013 8:58 am

Skift Take

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Simon Sees  / Flickr

Qantas 767 touches down at Sydney Airport. Simon Sees / Flickr


Qantas has given customers more power over their inflight entertainment by letting them rate the films they watch on board.

The ratings system provides anonymous, daily statistics from both domestic and international aircraft, a Qantas spokesperson said. It allows the Qantas’ entertainment programmers to track all movies, TV programs and even CDs for popularity.

Most Popular Films onboard Qantas in 2012
1.    Iron Lady (1.5million views)
2.    Mission Impossible: Ghost Protocol
3.    Killer Elite
4.    Puss in Boots
5.    Inception
6.    Hunger Games
7.    Sherlock Holmes: A Game of Shadows
8.    Avengers
9.    Dolphin Tale
10.  Megamind

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