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Orbitz picks New York State as the first U.S. destination for its original video series

@SamShankman

Jan 08, 2013 8:49 am

Skift Take

Orbitz, like all brands living online today, is tasked with producing creative original content to share via social media. In this case, it seems they’ve been more than happy to hand that responsibility over to a travel personality.

— Samantha Shankman

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Sang Trinh  / Flickr

Winter trekking and camping is popular in the Adirondack Mountains. Sang Trinh / Flickr


Orbitz has partnered with New York’s chief economic development agency, Empire State Development, to launch an online video series promoting tourism in different areas of New York State.

The series is the first Orbitz Originals to feature a U.S. destination. Past campaigns were created in collaboration with the Cayman Islands and Tourism Ireland.

The marketing partnership will run until January 31 in tandem with Orbitz.com’s winter sale with hotel discounts across New York State. On the “Orbitz Originals: New York State” website, each video is followed by hotel options in the specific area discussed.

All of the videos are to be narrated by travel expert, Richard Bangs.

A viral success?

Past campaigns were deemed extremely successfully and prompted “tremendous online interactions,” said an Orbitz spokesperson. The content was also used as ad assets on outside websites.

Interestingly, the most popular videos from each the Ireland and Cayman Islands series have less than 500 views on Richard Bang’s YouTube page. Not exactly the mark of virality.

There are more original video series featuring U.S. states in the pipeline, but New York State is a particularly interesting destination for the first U.S. video series given the variety of destinations within the state from the Adirondack Mountains to New York City and Hamptons’ beaches.

The first two destinations to featured from New York State are the Adirondacks and Catskills. One video from each series is below:

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