Destinations

The new Disney bracelets that will make visiting and spending money at parks much easier

Excerpt from The New York Times

Jan 07, 2013 5:35 am

Skift Take

Disney is excellent at many things, and getting people to feel special while spending lots of money is one of them. Like everything else Disney does, this effort will be closely watched by everyone from theme park rivals to credit card companies.

— Jason Clampet

The Future of Meetings in the Hospitality Industry

Disney in the coming months plans to begin introducing a vacation management system called MyMagic+ that will drastically change the way Disney World visitors — some 30 million people a year — do just about everything.

The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.

“If we can enhance the experience, more people will spend more of their leisure time with us,” said Thomas O. Staggs, chairman of Disney Parks and Resorts.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Ad Tech Is Driving One-to-One Marketing in Travel Booking
Why TripAdvisor and Priceline Wish Facebook Ads Performed Better
Interview: Marriott’s Travel Brilliantly Campaign Looks to the Wisdom of the Crowds
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.