Skift Take
Heavily funded and hyped, Silvercar has a great business traveler proposition on paper. Logistics and tech glitches, if they happen, could trip it up.
Silvercar, which will launch operations next week at Dallas/Fort Worth Airport, will target higher-end business customers by offering a single car model (an Audi A4 sedan) in a single color (silver) and an all-inclusive pricing scheme, in which a single daily rate pays for telematics, in-car connectivity and other features. Each car will be a roaming WiFi hotspot.
More importantly, Silvercar will eschew the traditional reservation-counter setup and rly on its app..scan a barcode from a phone to a pad under the driver’s-side windshield in order to access the car.
The company will launch with about 200 cars at DFW, with plans to expand to three other U.S. airports by year’s end.
The Daily Newsletter
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Photo credit: Silvercar new car fleet, being delivered to DFW airport over Christmas last month. Instagram