Digital Booking Sites

The changing relationship between hoteliers and online booking companies

Excerpt from Lodging Magazine

Jan 02, 2013 8:52 am

Skift Take

Neither the brands sites nor the booking sites (OTAs) are going away as distribution channels, and 2013 will be a year of changing dynamics of this balancing game.

— Rafat Ali

Latest Report: Instagram Strategies for Travel Brands

With a better economy, the growing appeal of the hotel brands’ own websites, and pressures on OTAs emerging from competition to them, it may be time for hoteliers to redirect the relationship in their favor.

In the tough times of years past, when hotels were desperate to fill rooms, they handed over a large amount of inventory to OTAs, who were there to help. Now, as hotels regain market share in the online distribution channel, they are ready to negotiate and forge long-term partnerships with OTAs that are more balanced and mutually beneficial. The many changes taking place in the online booking channel present plenty of opportunities for hotels and OTAs to redefine the way they work together. After all, what benefits one side has solid benefits for the other.

Read the Complete Story →

Next Up

More on Skift

Best Travel Ads This Week: Emphasizing People Over Places
JetBlue CEO David Barger Will Be Replaced by Current President Robin Hayes
TripAdvisor’s Viator Notifies 1.4 Million Customers about Site and Mobile Data Breach
Register Now for a Webinar on “The Rise of the Silent Traveler”