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Virgin Atlantic launches global marketing campaign that turns staff into superheroes

Excerpt from Australian Business Traveller

Dec 29, 2012 1:41 am

Skift Take

It’s possible Branson really does believe that his pilots and flight attendants have dreamed of flying Virgin since the day they were born.

— Samantha Shankman

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Virgin Atlantic is tapping into the superhero meme with its latest advertising campaign, which launches globally today to kick off the airline’s new Flying in the Face of Ordinary marketing slogan.

There’s a deliberate dash of X-Men in the commercial as it reveals the ‘secret powers’ of children around the world who go on to harness those unique talents in the service of Virgin Atlantic.

It’s all about highlighting the amazing skills of the airline’s staff of crew, designers, pilots and “everyday pioneers”, explains Virgin, all of whom provide prospective passengers with “a welcome splash of red in a weary world of grey.”

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