Quantcast
Rooms Hotels

Hotels change brands to attract travelers and improve their bottom lines

Excerpt from New York Times

Dec 26, 2012 3:56 am

Skift Take

The deals hotel brands and building owners are making now — as opposed to those made in 2007 — are much more likely to be sensible and sustainable for everyone, and allow properties enough wiggle room to improve things for guests.

— Jason Clampet

Free Report: The Megatrends Defining Travel in 2015

The Latest Intelligence on the Travel Industry

rxb  / Flickr.com

View of the Essex House and Central Park. rxb / Flickr.com


The Essex House is not alone changing its brand affiliation. As the recession has eased and hotel occupancy rates have improved, hotel owners have been increasingly changing their affiliations from one brand to a competitor’s — what is known in the industry as reflagging.

According to statistics from Smith Travel Research, a research firm in Henderson, Tenn., nearly 2,500 hotels were reflagged in 2011. While that represents just a 5 percent sliver of all hotel properties in the United States, it was still a 39 percent increase from 2010.

Read the Complete Story →

Tags:

Next Up

More on Skift

Travelzoo Takes Campaign to NYC Subways to Get Deal Newsletter Sign-Ups
Startup Stories: Travel Industry Veteran Cheryl Rosner on Knowing What You Stand For
Homewood Suites Moves Into Latin America With New Prototype
Why Hotels Should Bet on Wellness Amenities for Business Travelers