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If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.
The Peninsula Hotels is energizing its brand with a new global marketing campaign, “Peninsula Moments.”
“[The new campaign] increases our guests’ awareness and understanding of our brand,” says Rob Cheng, vice president of marketing for the company. “It’s not hard sell, but rather all about showing what we do and the lengths we go to in order to look after our guests.”
The Peninsula Moments campaign uses both photography and 90-second videos to set a tone. Ten of these short films — one for each property and a composite — will launch by March 2013.