Quantcast
Destinations Asia

Peninsula Hotels launches new global ad campaign to capture its “special moments”

Excerpt from Lodging Hospitality

Dec 20, 2012 5:31 am

Skift Take

If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Come Attend the Best Conference in Travel

Peninsula.com

A special moment captured during Loy Krathong at its Bangkok location. Peninsula.com


The Peninsula Hotels is energizing its brand with a new global marketing campaign, “Peninsula Moments.”

“[The new campaign] increases our guests’ awareness and understanding of our brand,” says Rob Cheng, vice president of marketing for the company. “It’s not hard sell, but rather all about showing what we do and the lengths we go to in order to look after our guests.”

The Peninsula Moments campaign uses both photography and 90-second videos to set a tone. Ten of these short films — one for each property and a composite — will launch by March 2013.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Daily Travel Startup Watch: CityScout, Stayzapp and More
Interview: Spirit CEO on Building an Airline That Trades Comfort for Low Fares
5 New Travel Startups Bringing the On-Demand Economy to Private Jets
How Singapore is Building the City of the Future