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TripIt users play it safe by booking major hotels brands in U.S. cities

Excerpt from USA Today

Skift Take

TripIt’s data suggests that the travelers value big-brand loyalty programs and have an expectation of service and quality that they’re not willing to gamble on.

— Samantha Shankman

What…do we know about the Top 12 hotels in the USA booked by TripIt’s smartphone-reliant users?

  • They’re all affiliated with big brands, with Marriott and Hilton accounting for eight of the 12 properties.
  • They travel to big cities, with San Francisco and New York accounting for eight of the 12.
  • They like staying in central locations in big cities, such as Times Square.
  • Many of them recently completed significant renovations.

According to TripIt executive Nancy Ramamurthi, TripIt’s users are highly educated, frequent travelers who own smartphones, with 27% owning two smartphones, she says. They rely on mobile computing and apps like TripIt to keep their busy work lives organized.

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