The Claridge may have an impeccable pedigree, but if it's turned to reality programming that's a signal that it's promise of high-end discretion has gone out the window.
A BBC2 fly-on-the-wall documentary about Claridge’s has seen visits to the hotel’s TripAdvisor page increase by 1,769 per cent.
Just two days after the first episode of “Inside Claridge’s”, which aired on December 3, TripAdvisor said viewings of the hotel’s UK page had were 30 times greater than usual.
The three-part documentary, which concludes tonight, follows the day-to-day activities and running of the historical and self-styled quintessentially British establishment, famed for its wealthy clientele and extravagant accommodation.
On TripAdvisors’ website the hotel is ranked 60th out of over 1,000 London hotels, and has an average rating of 4.5 out of 5.
“Claridge’s is a favourite of the rich, famous and even royalty,” said Emma Shaw, a spokesperson for the website. “And while most of us could only dream about staying in one of their luxury suites, it seems that the new series has left many travellers keen to experience a slice of luxury and see where all the action happens.”
In his review of the hotel, Telegraph Travel’s destination expert, Nigel Tisdall, gave it an overall rating of 9 out of 10. He said: “This is a hotel with impeccable pedigree that has long been a favourite stop for aristocrats, statesmen, film stars and supermodels.
“Matched to this A-list clientele is a superlative party spirit – every year guests at Claridge’s guzzle some 36,000 bottles of champagne. Much of this success results from an Art Deco makeover in the late 1920s that set the stage for fun, and the hotel has continued to attract and work with the top designers and artists of the day.”