Destinations Asia

Tourists from Brazil, Russia, India and China shop more than other travelers

Excerpt from TCI Research

Dec 17, 2012 6:39 am

Skift Take

BRIC tourists may be spending more, but they’re also taking different types of trips — multiple family members and long-haul flights — that lend themselves to shopping excursions and splash-out spending.

— Jason Clampet

Latest Report: Venture Investment Trends in the Travel Industry

BRIC markets are teased by all destinations especially because they are seen as active shoppers. But is it a fact or a cliché?

Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research confirms that over 25% of BRIC tourists mention shopping as main purpose of visit: it is twice as much as for other markets. The survey also reports that more than 7 BRIC visitors out of 10 regularly shop during their stay, which is also 30% more vs average visitors.

Read the Complete Story →

Tags: , , , , ,

Next Up

More on Skift

Poll: The Travel Companies With the Highest Brand Equity
Technology and In-Flight Entertainment Make Flyers Happy
How Travel Brands Can Use Geo-Fencing and Wearables to Personalize a Trip
3 Ways Hotels Can Effectively Use Targeted Guest Marketing