The Takeoff Episode 02: How Startups Can Adapt and Pivot Sponsored This content is created collaboratively with one of our sponsors.
Any deal between the two companies would be a boost to both their efforts: Foursquare on reaching the next level of growth and Apple on making its much-derided maps app better with more utility information.
Apple is in early discussions to integrate local data from Foursquare into its mapping application…as the company continues to build an arsenal of local data to try to take on Google…Apple has been talking to a number of companies that collect local data to improve its new mapping product. The maps service, released in September, has had a rocky reception.
An Apple deal could be a boost for Foursquare, which was one of the first mobile apps to popularize mobile checkins…But the four-year-old company’s growth rate has slowed as other services like Facebook have launched similar features. Foursquare’s business hasn’t grown as fast as some investors had hoped.