Transport Airlines

Virgin doubles its investment in Tourism Australia to fill the gap left by Qantas

Excerpt from The Sydney Morning Herald

Dec 13, 2012 12:48 am

Skift Take

Future tourism campaigns for Australia will be running on a tight budget, because although Virgin has doubled its funding, the total still falls some $30 million below Qantas’ contribution over the past three years.

— Samantha Shankman

Free Report: The State of Student Travel

Noel Jones  / Flickr.com

A Virgin Australia Boeing 737 flies to New Zealand, one of Australia's key inbound visitor markets in the coming years. Noel Jones / Flickr.com


Virgin Australia has stepped in to fill a void in funding for Tourism Australia‘s marketing campaigns, sealing a new deal with the peak tourism body after rival airline Qantas’ shock decision to cut off financial ties.

Virgin and Tourism Australia announced today that they were increasing their current partnership to $12 million over three years, with a focus on key inbound visitor markets to Australia – the US, UK, mainland Europe, Asia and New Zealand.

The two organisations had signed an $6 million agreement in May.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

B2B Travel Startups Need to Show Personality on Social Media
Marriott International Introduces Free Basic Wi-Fi for Rewards Members
Puerto Rico Plans First Tourism Expo to Show Off Improvements
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors