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Future tourism campaigns for Australia will be running on a tight budget, because although Virgin has doubled its funding, the total still falls some $30 million below Qantas’ contribution over the past three years.
Virgin Australia has stepped in to fill a void in funding for Tourism Australia‘s marketing campaigns, sealing a new deal with the peak tourism body after rival airline Qantas’ shock decision to cut off financial ties.
Virgin and Tourism Australia announced today that they were increasing their current partnership to $12 million over three years, with a focus on key inbound visitor markets to Australia – the US, UK, mainland Europe, Asia and New Zealand.
The two organisations had signed an $6 million agreement in May.