Transport Airlines

Virgin doubles its investment in Tourism Australia to fill the gap left by Qantas

Excerpt from The Sydney Morning Herald

Dec 13, 2012 12:48 am

Skift Take

Future tourism campaigns for Australia will be running on a tight budget, because although Virgin has doubled its funding, the total still falls some $30 million below Qantas’ contribution over the past three years.

— Samantha Shankman

Sponsored by:

Register Now for Skift Global Forum

Noel Jones  / Flickr.com

A Virgin Australia Boeing 737 flies to New Zealand, one of Australia's key inbound visitor markets in the coming years. Noel Jones / Flickr.com


Virgin Australia has stepped in to fill a void in funding for Tourism Australia‘s marketing campaigns, sealing a new deal with the peak tourism body after rival airline Qantas’ shock decision to cut off financial ties.

Virgin and Tourism Australia announced today that they were increasing their current partnership to $12 million over three years, with a focus on key inbound visitor markets to Australia – the US, UK, mainland Europe, Asia and New Zealand.

The two organisations had signed an $6 million agreement in May.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

3 Failing Strategies Behind European Legacy Airlines’ Battle With Ryanair
Comedy Is No Laughing Matter in the In-Flight Entertainment Business
Travel IPO Market of 2014 Has Shifted Toward Europe and Asia
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel