Quantcast
Transport Airlines

Delta buys Virgin stake: The short history of a quick consummation

@jasonclampet

Dec 11, 2012 6:40 am

Skift Take

This happened so quickly it’s clear that Delta was working behind the scenes for some time. But it’s clear that Delta is trying to better position itself and its Alliance airlines to better take on threats in Europe.

— Jason Clampet

Free Report: The State of Chinese Outbound Market Travel

The Changing Business of Extended-Stay Hotels

Hardo Muller  / Flickr.com

A photo composite with Richard Branson and his new friends at Delta. Hardo Muller / Flickr.com


Today’s announcement by Delta that it had secured a 49% stake in Virgin Atlantic from Singapore Airlines for $360 million was the finale to a fevered, 10-day drama that began when the Sunday Times reported that Delta was making secret moves to buy a large portion of Richard Branson’s marquee airline.

As the days unfolded, it became clear that Delta’s pursuit of Virgin was about one thing: More slots at Heathrow for the SkyTeam Alliances, which was woefully underrepresented at one of Europe’s primary hubs. Below you’ll find Skift’s complete coverage of the events:

Tags: ,

Follow @jasonclampet

Next Up

More on Skift

Marriott Wants to Be an Incubator for Culinary Entrepreneurs
American Airlines Gets on Bandwagon and Lures Business Travelers With Incentives
6 Aviation Trends We’re Tracking at Skift This Week
From Campaigns to Content: The Evolution of Hotel Marketing