The Takeoff Episode 03: Why Team and Culture Matter for Travel Startups Sponsored This content is created collaboratively with one of our sponsors.
Is it going to be hues of black? C’mon AA, the one time people are excited about you. And for a good reason for a change.
So here is the first official hint from American Airlines that post-bankruptcy it is going in for a new look and design — what in industry parlance is called airline livery. In a brand new holiday video titled “Putting American Airlines Back on Top” with tons of lame rah-rah-ism about the “New American,” the last few seconds feature a tease about the new tail, hidden below a black plastic cover.
This will put to rest the speculation about will they or won’t they, but won’t quell what the design would look like. We did our roundup of possible designs American could adopt earlier in August.
See for yourself: