Destinations Australia, NZ & South Pacific

Is New Zealand doing enough to make its adventure tourism safe?

Excerpt from AlJazeera English

Dec 09, 2012 10:25 am

Skift Take

New Zealand gets a lot of positive press for its tourism and tourism marketing, but this is the dark side it doesn’t want you to see.

— Rafat Ali

Free Report: The Future of Personalized Marketing in Travel


From bungee jumping to skydiving, jet boats to zip-lining, New Zealand has transformed itself into a magnet for thrill-seekers from around the world, turning adrenalin into a billion dollar industry.

But not everyone walks away from an adventure tourism experience in New Zealand. Over the past eight years at least 50 visitors have died when things went dreadfully wrong. Many more have suffered crippling injuries.

Of course, many of these white-knuckle pursuits are dangerous but is New Zealand doing enough to ensure that companies and individuals selling these thrills to a wide-eyed crowd are playing by the rule-book – and is that rule-book as comprehensive as it should be?

Many think not.

The full 25 minute AlJazeera documentary is embedded below:

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