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Granted it’s a great PR boost for TripAdvisor, but wouldn’t it be nice if the initiative did mark the start of a movement to change tourists’ relationship with the places they visit?
TripAdvisor…has teamed up with the microlending organization Kiva to help travelers fund projects from the places they’ve just visited. TripAdvisor is seeding the project with $250,000 and encouraging 10,000 of its users to choose projects they’d like to support.
Together, the two organizations also hope to get users used to the idea of giving back after returning from a trip—and they’re making a statement about how charitable funds should be distributed.