Quantcast
Digital Booking Sites

TripAdvisor partners with microloan site Kiva to fund foreign projects that travelers choose

Excerpt from Boston Magazine

Dec 07, 2012 1:13 am

Skift Take

Granted it’s a great PR boost for TripAdvisor, but wouldn’t it be nice if the initiative did mark the start of a movement to change tourists’ relationship with the places they visit?

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

The Latest Intelligence on the Travel Industry

Emma Taylor  / Flickr.com

European Disaster Volunteers engage local and international volunteers to remove rubble from Melissa's Hope Orphanage in Haiti. Emma Taylor / Flickr.com


TripAdvisor…has teamed up with the microlending organization Kiva to help travelers fund projects from the places they’ve just visited. TripAdvisor is seeding the project with $250,000 and encouraging 10,000 of its users to choose projects they’d like to support.

Together, the two organizations also hope to get users used to the idea of giving back after returning from a trip—and they’re making a statement about how charitable funds should be distributed.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic
Interview: Miami Tourism CEO on the Significance of Partnerships
NYC & Company Teaches Borough Businesses How to Capitalize on Tourism Growth
6 Best Practices for Developing a User-Generated Content Strategy