Digital

Travel Channel is our biggest opportunity for growth says Scripps CEO

Excerpt from Mediapost

Dec 06, 2012 1:06 am

Skift Take

Losing Bourdain to CNN was a big blow, but Scripps sees long-term potential in building programming and talent at Travel Channel.

— Rafat Ali

Free Report: The State of Student Travel


Scripps Networks CEO Ken Lowe said the company feels the Travel Channel is “probably our single biggest opportunity” in terms of growth over the next couple of years, and programming investment will continue to ramp up. In Q3, Travel Channel generated about $69 million in revenue, up from about $63 million in 2011. Lowe said Travel, which is in about 94 million homes, “could easily, in my opinion, be a top-15 network.”

Multichannel: Lowe said the priority for the next few years will be to boost Travel’s hours of programming – at between 400 and 450 hours per year it airs about half the 850 annual hours of HGTV and Food. “It takes awhile to build a brand. Plenty of people never imagined Food would be a top 10 network,” Lowe said.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

MasterCard Wants to Become a Muslim Travel Market Influencer
Skift Forum Video: Tourism in a Digital Age from the Met’s Chief Digital Officer
Interview: Kayak CEO on Downplaying TV Ads and Direct Bookings
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors