Transport Airlines

The advocacy ads at Reagan National that hope to change U.S. national airline policy

@rafat

Dec 06, 2012 11:40 am

Skift Take

Will it work? What say you?

— Rafat Ali

Free Report: The Future of Personalized Marketing in Travel

Earlier this week the airline lobbying body Airlines For America and its constituents launched a campaign calling for a national airline policy to help them shore up profits and jobs.

Below are the three ads the group has come out with, which they’ve installed at Reagan National Airport where a lot of lawmakers pass through. The ads, as you can see, have a dual strategy: besides trying to influence lawmakers, part of it is getting the passengers onto their side by passing the blame of its numerous shortcomings to these supposedly onerous regulations.

 

 

 

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