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PICS: Edinburgh Airport rebrands to…the new purple Edinburgh Airport

Excerpt from Scotsman

Dec 06, 2012 9:40 am

Skift Take

Everyone wants to be the new Heathrow, with the main UK hub still embroiled in all kinds of controversies. Edinburgh’s new owners are trying their best.

— Rafat Ali

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To celebrate the launch of Edinburgh Airport's new brand this week, it has made the famous tower purple.


When Edinburgh Airport announced it would be re-branding, speculation turned to the terminal being re-named after one of the city’s finest. Could it be JK Rowling International? The Sir Sean Connery terminal?

After days of tease and intrigue, details were finally revealed: the new identity as . . . Edinburgh Airport.

The facility does now have a new strapline “Where Scotland Meets The World”, a statement illustrated by a violet-clad logo depicting the terminal’s control tower, with a top to represent the city’s castle.

“One thing that people felt strongly was that Edinburgh is a destination, not just an airport like, say, East Midlands. People take a lot of pride in the culture and heritage of the city.”

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