Transport Airports

PICS: Edinburgh Airport rebrands to…the new purple Edinburgh Airport

Excerpt from Scotsman

Dec 06, 2012 9:40 am

Skift Take

Everyone wants to be the new Heathrow, with the main UK hub still embroiled in all kinds of controversies. Edinburgh’s new owners are trying their best.

— Rafat Ali

Sponsored by:

Free Report: The Future of Personalized Marketing in Travel

To celebrate the launch of Edinburgh Airport's new brand this week, it has made the famous tower purple.


When Edinburgh Airport announced it would be re-branding, speculation turned to the terminal being re-named after one of the city’s finest. Could it be JK Rowling International? The Sir Sean Connery terminal?

After days of tease and intrigue, details were finally revealed: the new identity as . . . Edinburgh Airport.

The facility does now have a new strapline “Where Scotland Meets The World”, a statement illustrated by a violet-clad logo depicting the terminal’s control tower, with a top to represent the city’s castle.

“One thing that people felt strongly was that Edinburgh is a destination, not just an airport like, say, East Midlands. People take a lot of pride in the culture and heritage of the city.”

Read the Complete Story →

Tags:

Next Up

More on Skift

Interview: Virtuoso CEO on Why the Right Kind of Travel Agent Survived
Daily Travel Startup Watch: lokeel, Tipsandgo And More
Interview: OpenTable CEO on How Its Game Changes Within Priceline
5 Reasons Why You Can’t Ignore Personalization in Travel