Everyone wants to be the new Heathrow, with the main UK hub still embroiled in all kinds of controversies. Edinburgh's new owners are trying their best.
When Edinburgh Airport announced it would be re-branding, speculation turned to the terminal being re-named after one of the city’s finest. Could it be JK Rowling International? The Sir Sean Connery terminal?
After days of tease and intrigue, details were finally revealed: the new identity as . . . Edinburgh Airport.
The facility does now have a new strapline “Where Scotland Meets The World”, a statement illustrated by a violet-clad logo depicting the terminal’s control tower, with a top to represent the city’s castle.
“One thing that people felt strongly was that Edinburgh is a destination, not just an airport like, say, East Midlands. People take a lot of pride in the culture and heritage of the city.”