Quantcast
Destinations Australia, NZ & South Pacific

Oprah Winfrey’s trip to Australia kick-starts influx of American visitors

Excerpt from Herald Sun

Dec 05, 2012 7:52 am

Skift Take

The publicity that a destination garners from a few blog posts is nothing in comparison to the tourism boost that results from lengthy exposure on a national celebrity’s TV show.

— Samantha Shankman

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

Craig Greenhill  / The Advertiser

Oprah Winfrey's visit to Australia is still having an impact on the number of U.S. tourists making the trip Down Under. Craig Greenhill / The Advertiser


Oprah Winfrey’s visit to Australia is finally paying off, with the growth in American tourists at its highest level since the Sydney Olympics. After a drop last year – attributed to the global financial crisis – the number of US visitors rose nearly four per cent to around 472,000 people in the year to October.

A survey of 500 US travellers last October found 73 per cent had visited recently or booked a trip in the coming year had been influenced by Oprah. “It’s not just Oprah though, I think the marketing the state tourism organisations have done with us and the airlines has also helped.”

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Baby Boomers Ready To Take More Trips in 2015
New York Times’ 36 Hours Series Adds Video to Bring Itineraries to Life
Daily Travel Startup Watch: Localers, Homeview Adventures and More
From Campaigns to Content: The Evolution of Hotel Marketing