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How airlines use social media to communicate about new plane launches

Dec 04, 2012 12:36 am

Skift Take

Social media has emerged as the biggest consumer listening tool for airlines, so why not use it in novel ways to get passengers excited about new and exciting things they’re doing?

— Rafat Ali

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From Simpliflying, the airlines marketing consulting firm, a look at the top airline social media campaigns around new plane launches. Usually, only a tiny percentage of the millions of passengers are able to tell the difference between the different types of aircrafts, so it is up to the airlines to drum up interest, differentiation and hence bookings. Below are the top 10 such new campaigns, according to the firm:

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