Transport Airlines

How airlines use social media to communicate about new plane launches

Dec 04, 2012 12:36 am

Skift Take

Social media has emerged as the biggest consumer listening tool for airlines, so why not use it in novel ways to get passengers excited about new and exciting things they’re doing?

— Rafat Ali

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

From Simpliflying, the airlines marketing consulting firm, a look at the top airline social media campaigns around new plane launches. Usually, only a tiny percentage of the millions of passengers are able to tell the difference between the different types of aircrafts, so it is up to the airlines to drum up interest, differentiation and hence bookings. Below are the top 10 such new campaigns, according to the firm:

Tags:

Follow @rafat

Next Up

More on Skift

Daily Travel Startup Watch: RoadHike, Dowza and More
U.S. Travelers Are Using Their Mobile Phones A Lot More Than We Think
American Airlines and Marriott Take Top U.S. Honors in Freddie Loyalty Program Awards
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.