The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
There’s clearly a market for the app given GateGuru’s popularity, and TravelNerd’s smooth UI and existing user base will quickly add reviews to make the resources even more useful.
NerdWallet, a financial advice website, has dabbled in the travel sector before with an airline fees comparison tool, but is taking a full dive with the launch of its TravelNerd website and app that helps travelers plan and predict expenses at the airport.
The site is pushing the app as the primary platform for TravelNerd at the airport, but its online site hosts valuable travel resources as well. Users can search for gas prices, read travel tips on the blog, and use the airline fee comparison tool only via the web.
TravelNerd is one of several new apps aiming to become the go-to resource for the day of travel with terminal maps, restaurant reviews, retail stores, and airline lounge information. It’s primary purposes is allowing travelers to accurately predict and plan for travel costs so prices and variations are included for Wi-Fi, ground transportation, and pet care.
One unique component of the TravelNerd app is a built-in social platform where travelers can share their terminal and final location to find someone to share the cab with and split fares. It also links to Google Maps and Apple Maps for directions to and around parking lots.
The UI is simple to navigate and comments are prominently displayed under the data.
Competitive playing field
The app is most similar to GateGuru, which recently updated so that users had to enter a flight number to access airport content. The iteration was met with a backlash from users that could boost TravelNerd’s downloads in these early days.
Both apps outline what is available at the airport, but GateGuru provide travelers with real-time flight updates while TravelNerd adds more functionality for finding ground transportation.
Another site, Mozio, is trying to tackle the hassle of airport transportation and includes alternative rides like Uber and Lyft. Alicia Jao, VP of Travel Media for Nerdwallet, says the company “doesn’t have any specific companies or services defined in their plan” for cities like New York where taxis can’t be reserved.
NerdWallet has already built a reputation as a reliable finance tool and its business audience could easily become the app’s early users. There are currently 53 airports available on the app with plans for additions. The app is only available on iOS.