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Qantas claims that Tourism Australia boss is “agitating,” suspends $50 million marketing campaign

Excerpt from News.com.au

Nov 27, 2012 8:44 am

Skift Take

The Australian carrier has bumbled through 2012 as if it wants to be a loser. Pinning its problems on an outsider in such a childish way brings it one step closer to making this a reality.

— Jason Clampet

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The Future of Personalized Marketing In Travel

Qantas has dumped its 40-year partnership with the Federal Government’s tourism body, claiming its boss Geoff Dixon is deliberately trying to sabotage the airline.

The national carrier has suspended a $50 million marketing deal with Tourism Australia, claiming its chairman Mr Dixon, a former Qantas chief executive, was “agitating” behind the scenes to remove the current Qantas management.

Qantas has formally suspended its relationship and will redirect its significant marketing budget, which helps the Government market Australia overseas, to state-based tourism bodies.

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