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Israel strategizes ways to encourage domestic travel and assure international tourists

Excerpt from Israel National News

Skift Take

There was little news of trip cancellations during the last few weeks, but Israel is looking to pro-actively retain its international image amidst media images of air strikes and explosions.

— Samantha Shankman

Industry officials discussed with Misezhnikov ways to restore tourism. The Tour Guides Association recommended sending tour guide representatives…to meet with groups overseas who are planning to visit Israel within the next few months in order to explain the situation and reassure them that Israel is a safe place to visit.

In order to bring the tourists back for the more lucrative spring and summer seasons, the Tourism Ministry will increase its marketing efforts among potential tourists, using advertising campaigns in the media, radio and TV, social media, and other methods, Misezhnikov said.

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