Transport Airlines

Bollywood film buffs fill up Virgin Atlantic’s new flights from London to India

Excerpt from Asian Image

Nov 25, 2012 8:45 am

Skift Take

This works both ways with Indians traveling to view their favorite sets in the UK as well and exemplifying how a cultural exchange can be more influential than forced marketing.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Vancouver 125  / Flickr.com

A Bollywood-inspired birthday party. Vancouver 125 / Flickr.com


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The number of people travelling between Britain and India is soaring – thanks to the Bollywood film industry, says airline Virgin Atlantic. Passenger numbers have jumped because many tourists are now travelling to India to see the industry first hand and more and more Bollywood films are now being shot in the UK.

So great is demand that Virgin Atlantic has just announced new daily flights between London and Mumbai. In fact, over 1 million Brits flew to Mumbai in 2011 and IATA predicts that this figure will rise by 6% each year until 2015.

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