Rooms Hotels

Best Western boosts its branding among travel agents with launch of online resource center

Nov 22, 2012 12:50 am

Skift Take

The online tool may make it as easier for travel agents to see what the chain has to offer, but the product itself will play a bigger role than the portal is securing final sales.

— Samantha Shankman

Free Report: The State of Student Travel

Doug Hay  / Flickr.com

The Best Western hotel on the Nanaimo waterfront in Vancouver. Doug Hay / Flickr.com


Best Western International announced today the launch of Travel Agent Advantage(SM), the hotel chain’s new online education and resource center for travel agents.

Best Western’s new Travel Agent Advantage website offers a one-stop-shop for travel agents to learn more about the hotel chain and its offerings for travelers. Through the online resource center, agents can easily access information about Best Western’s 4,000+ hotels and destinations worldwide, the brand’s three types of hotels and other key initiatives and programs. In addition, agents can take interactive courses online to learn more about Best Western – from international properties to Best Western Rewards.

“As Best Western evolves to engage partners such as travel agents in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community,” said Dorothy Dowling, senior vice president, marketing and sales for Best Western International. “By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide.”

Key features of Travel Agent Advantage include:

Our Hotels – An overview of the history of Best Western and key differentiators of the brand’s tiered descriptors program that includes BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER®

Education – A five-chapter interactive online educational course for agents to learn more about the Best Western brand, and be registered to win sweepstakes and prizes upon course completion

Agent Programs – From incentives to quarterly sweepstakes and prizes, the latest program offerings for agents

Sales Center – Resources to help agents sell Best Western, including leisure programs, mobile offerings and more

Media Center – Highlights of the brand’s latest news and media coverage, and a library of international hotel videos, videos featuring brand experts, like Best Western pet travel expert Cesar Millan, and more

New Hotels – Details new hotel openings worldwide

Best Test – A fun online game that challenges agents to identify geographic locations of key Best Western hotels across the globe

Best Western partnered with Northstar Travel Media to develop the Travel Agent Advantage site. An established leader in the travel agent education space, Northstar Travel Media provided the proprietary platform for the education component of the site.

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