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Jetlag-busting sunglasses to the rescue of weary business travelers, silly looks for free

Excerpt from Digits WSJ

Nov 21, 2012 2:00 am

Skift Take

Awkward looks aside, “curing” jetlag is a huge and growing industry in this globally connected world. Likely the design will get less goofy.

— Rafat Ali

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The team at Flinders University in South Australia state say their invention – known as Re-Timer – can help make sluggishness on arrival at airports a thing of the past by mimicking the benefits of sunlight…It is worn like a pair of sunglasses and emits a soft green light on to the eyes, meaning it can be used in the evening or on overcast days. If flying from Sydney to Berlin, air travelers should wear the Re-Timer for 50 minutes each evening in the three days before their journey and once after arrival to avoid nausea associated with jet lag, the product’s developers say.

The Re-Timer will be launched officially Wednesday at Flinders University with a price tag of $249 per unit…it is already in talks with airlines about promoting the product for flights.

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