Digital

InterContinental Miami gets a digital makeover to keep up with the competition downtown

Excerpt from USA Today

Nov 20, 2012 12:10 pm

Skift Take

The mark of luxury and modernity in the hotel industry today is in technology and touchscreens, which the business hotel focused on during its $30 million renovation to allure young leisure travelers.

— Samantha Shankman

Free Report: The State of Student Travel

InterContinental Miami  / Facebook.com

The InterContinental Miami installed a 19-story 'digital canvas' with messages for guests. InterContinental Miami / Facebook.com


Like it or not, the elegant InterContinental Miami has been transformed into what you might think “the hotel of the future” should look like.

The entrance to the 30-year-old hotel — covered with timeless travertine marble — today sports hundreds of light bulbs that can be programmed to display different colors. The most visible sign of the hotel’s digital makeover is its 19-story digital canvas that can be programmed to say things such as “Welcome” or help Miami celebrate a big victory by a sports team.

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