Destinations Central & South America

Mexican tourism officials scheme new ways to attract international visitors

Nov 17, 2012 2:10 pm

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Bolstered by findings that tourism GDP grew by 3.2 percent in the second quarter, government officials look just beyond their borders for an easy influx of visitors and continued growth.

— Samantha Shankman

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Gabriel Flores Romero  / Flickr.com

An early morning on the beach in Cancun, Mexico. Gabriel Flores Romero / Flickr.com


The Mexico Ministry of Tourism reports that during the second quarter of 2012, the quarterly indicator of tourism GDP increased 3.2 percent in real terms, compared to the same period of last year.

According to the National Institute of Statistics and Geography, during the period April to June, the quarterly indicator of domestic tourism consumption grew 4.1 percent, compared to the same period in 2011.

Domestic tourism consumption grew 2.1 percent, while inbound tourism increased by 18.3 percent.

The indicators released this morning by INEGI were developed in the context of the Specialized Technical Committee of Tourism Economic Statistics (CTEEEST, for its acronym in Spanish).

These short-term indicators offer an overview of the quarterly macroeconomic climate related to tourism activities, with data from diverse and timely sources with aggregation similar to that of the Mexico tourism satellite account.

These indicators work to strengthen the statistical information that enables timely knowledge of the behavior and tendencies of the tourism GDP, which is supplemented by the quarterly indicator of domestic tourism consumption, thus supporting analysis and decision-making in this important sector.

As part of the efforts to strengthen the Specialized Technical Committee of Tourism Economic Statistics, this week the Secretary of Tourism participated in the Fourth Plenary Session which was held from November 12 to 13 at the Colegio de la Frontera in Tijuana.

Jorge Mezher Rage, Subsecretary of Tourism Planning, highlighted the need to continually innovate and to present new challenges to motivate the sector.

The session’s presentations, with particular focus on border tourism, offered points of view towards creating synergies, combining efforts and sharing experiences such that these statistics reflect the reality of the movement of visitors in the northern and southern borders.

During the two-day work session, critical points were identified towards the improvement of statistics in the tourism sector.

During the final meeting, the latest advances were presented around projects in areas related to basic and derived statistics, international tourism, basic tourism products and regional indicators, with particular focus on border tourism.

The final meeting also noted the common objective of improving the procedures of compilation, production and dissemination of information, to further strengthen cooperative ties between institutions and entities.

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