Transport Airlines

Virgin Atlantic says its redesigned business class lounge at Newark resembles a SoHo boutique

Excerpt from Australian Business Traveller

Nov 16, 2012 12:10 am

Skift Take

Virgin excels at design inside its aircraft and in the airport. Now if it could only design its balance sheets with the same flair.

— Samantha Shankman

Latest Report: The Future of the Aircraft Cabin

Gary Bembridge  / Flickr.com

An example of a Virgin Atlantic Lounge at Gatwick Airport in London. Gary Bembridge / Flickr.com


Virgin Atlantic’s newly revamped Clubhouse business class lounge at New York’s Newark Airport is certain to wow travellers with its fantastic bar, array of seating choices and laptop-friendly side tables. The one thing it doesn’t have: windows.

“Think SoHo boutiques, Tribeca lofts, NoHo coffee shops,” says Virgin on Twitter, explaining the look and feel it’s going for.

This throws down the gauntlet to other airlines with windowless interior lounges, and proves they don’t have to be dreary corporate holes in shades of beige.

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