Transport Airlines

Ryanair criticized by rights campaigner for “deeply irresponsible” all-female crew calendar

Excerpt from The Independent

Nov 16, 2012 10:59 am

Skift Take

As much as Ryanair’s leadership complains of the old, foolish ways of legacy carriers, the way it thinks about flight attendants is a good fifty years out of date.

— Jason Clampet

Free Report: The State of Student Travel

… as unhelpful as these adverts are (with their 1950s gender stereotypes insidiously pumping into living rooms and children’s developing world views), on the scale of offensive, harmful exploitation they are not in the same league as the Ryanair cabin crew calendar and its associated “Red Hot Fares and Crew” campaign.

The ads, featured on the front page of Ryanair’s website, feature an image of a cabin crew member in a bikini, and explicitly suggest that the “red hot” crew are part of the reason holidaymakers should book, whilst implicitly suggesting that customers are purchasing the right to ogle airline staff as part of their ticket price.

Ryanair’s “behind-the-scenes” video of the calendar shoot:

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Lexington Turns Locals as Brand Ambassadors With Comical Campaign
Atlas Obscura Wants to Become the National Geographic of the Digital Age
Interview: Starwood CEO on Using Technology to Improve the Guest Experience
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors