Transport Airlines

Ryanair criticized by rights campaigner for “deeply irresponsible” all-female crew calendar

Excerpt from The Independent

Nov 16, 2012 10:59 am

Skift Take

As much as Ryanair’s leadership complains of the old, foolish ways of legacy carriers, the way it thinks about flight attendants is a good fifty years out of date.

— Jason Clampet

Get the Latest Intelligence on the Travel Industry

… as unhelpful as these adverts are (with their 1950s gender stereotypes insidiously pumping into living rooms and children’s developing world views), on the scale of offensive, harmful exploitation they are not in the same league as the Ryanair cabin crew calendar and its associated “Red Hot Fares and Crew” campaign.

The ads, featured on the front page of Ryanair’s website, feature an image of a cabin crew member in a bikini, and explicitly suggest that the “red hot” crew are part of the reason holidaymakers should book, whilst implicitly suggesting that customers are purchasing the right to ogle airline staff as part of their ticket price.

Ryanair’s “behind-the-scenes” video of the calendar shoot:

Read the Complete Story →

Tags: ,

Next Up

More on Skift

4 Tourism Trends We’re Tracking at Skift This Week
Daily Travel Startup Watch: Viajala, Localeikki and More
5 Digital Trends We’re Tracking at Skift This Week
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.