Destinations Africa

Tunisia, in desperate need of an image overhaul, selects Publicis for tourism campaign

Excerpt from AfricanManager

Nov 11, 2012 6:16 am

Skift Take

A more coordinated effort with a single worldwide agency like Publicis is a good move to help kickstart the Tunisian tourism economy post Arab-revolution.

— Rafat Ali

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Tunisia, in a push to attract more tourism post revolution, is going in for an overhaul of its marketing and advertising strategy. The Tunisian National Tourism Office (ONTT) announced that it has selected French ad giant Publicis as its agency to develop its future tourism campaigns. It was chosen from seven other agencies which responded to an international tender launched by ONTT.

The Tourism Office believes that this approach will allow this year to have more flexibility than in previous years, since it will deal with a single point instead of an agency by market as before…Promotional and advertising campaigns, which will begin in the first quarter of 2013, will highlight the products with high added value such as cultural tourism, Saharan tourism, tourism wellness, in addition to promoting alternative tourism.

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