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VisitEngland to launch new marketing campaigns inspiring Britons to vacation locally — again

Excerpt from BigHospitality

Nov 09, 2012 9:06 am

Skift Take

Convincing Britons to travel locally won’t be a problem according to the World Travel Market report published this week that found a high APD tax influenced 44% of respondents’ decision to travel overseas.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Hugo Pardo Kuklinski  / Flickr.com

Oxford University is a popular tourist destination. Hugo Pardo Kuklinski / Flickr.com


At the World Travel Market in London’s ExCel yesterday, VisitEngland revealed details of the campaigns, which will cover the four themes of countryside, heritage, culture and coastal and will run in partnership with destinations across the country.

The marketing activity is phase two of a three-year investment project called ‘Growing Tourism Locally’. Funded by £19.8m from the RGF, the project aims to generate £365m in additional tourism spend over the three years and inspires more Britons to take more holidays at home. The project should also help to stimulate employment to grow jobs in the tourism sector by 9,100 over the three years.

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