Destinations

Why Denver won’t tout marijuana tourism to become the next Amsterdam

Excerpt from Denver Post

Nov 08, 2012 7:47 am

Skift Take

State government was strongly opposed to Amendment 64 partly due to worries that a rise of marijuana tourism would negatively impact the state’s family-friendly branding.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Colorado Senate  / Flickr.com

A photo of the Denver skyline taken from the Capital dome. Colorado Senate / Flickr.com


Despite the passage of Amendment 64 —which made Colorado the first state to legalize small amounts of marijuana for recreational use— marijuana tourism is not on the agenda for state boosters.

The new law…was opposed by most Colorado lawmakers. Richard Scharf, president of Visit Denver and chairman of the Colorado Tourism Office, warned that passage of the amendment could hobble the state’s travel industry.

“If Colorado receives international media attention as the first state in the U.S. to legalize marijuana in their Constitution, Colorado’s brand will be damaged, and we may attract fewer conventions and see a decline in leisure travel,” Scharf said in a press release two weeks ago.

 

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Skift Business Traveler: Marriott Named the Best Hotel Loyalty Program
Best Travel Ads This Week: A Course in Creativity
Shangri-La’s New Lhasa Hotel Opens Near the Top of the Himalayas
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.