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Amsterdam’s Schiphol airport’s new ad campaign: We’re Heathrow’s third runway

Excerpt from London Evening Standard

Nov 08, 2012 1:56 am

Skift Take

The British government’s own intransigence over deciding the fate of a third runway at Heathrow or a new airport gives competing nearby airports and countries an opportunity to capitalize on their delay. Brilliant for Schiphol to start this new campaign.

— Rafat Ali

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Shirley de Jong  / Flickr.com

Exterior of Amsterdam's Schipol Airport. Shirley de Jong / Flickr.com


Dutch aviation chiefs have brazenly launched a fresh campaign to promote Schiphol as a hub airport for Britain, cheekily nicknaming one of the six runways at the Amsterdam airport “Heathrow’s third runway”.

A new advert unveiled last week boasts of more than 100 daily flights from the UK to Schiphol, with connections to more than 275 destinations around the globe. The Dutch airport said it serves 23 destinations in Britain, compared with Gatwick’s 12 and Heathrow’s seven. But it strongly denied rumours it plans a seventh runway to become Britain’s top hub airport if no more runways are built here in coming years.

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