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The app market for last-minute bookings is exploding just like the rise of taxi-hailing apps. The clones’ best shot at success is finding and fixing the incumbent’s (be it HotelTonight or Uber) Achilles’ heel.
There’s been a rash of mobile apps offering last-minute deals on hotels, for booking on the same day. Perhaps one of the best known is HotelTonight out of the US, which has recently pushed into European markets. But the going is poised to get a little tougher with several similar businesses appearing ever frequently.
Launching this week in the UK and Ireland, the Hot Hotels app allows owners to search for and book hotel rooms at extremely short notice when plans change, in the Hotel Tonight model. But this app launches into a competitive environment. The main competitors are (obviously) Hotel Tonight (US), Blink Booking (Spain) and JustBook (Germany).