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India jumps on the wellness tourism bandwagon in second phase of Incredible India! campaign

Excerpt from Travel Weekly

Skift Take

A niche focus for India’s next major advertising push will help it attain its goal of a 12 percent yearly increase in inbound tourists, especially for medical tourism – a growing sector for all of Asia.

— Samantha Shankman

India launched the second phase of its Incredible India! campaign at World Travel Market on Monday with the aim of boosting international arrivals by 12% a year until 2016. The new ‘Find what you seek’ campaign will aim to tell consumers that they will find whatever they are looking for from a holiday in India.

Joint secretary of the Ministry of Tourism Anand Kumar said: “The earlier Incredible India! campaign created an awareness of the destinations and products in India, but this new phase will focus more on the customer and what they want.

 

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