Destinations Asia

India jumps on the wellness tourism bandwagon in second phase of Incredible India! campaign

Excerpt from Travel Weekly

Nov 05, 2012 7:18 am

Skift Take

A niche focus for India’s next major advertising push will help it attain its goal of a 12 percent yearly increase in inbound tourists, especially for medical tourism – a growing sector for all of Asia.

— Samantha Shankman

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McKay Savage  / Flickr.com

A local tour operator borrows the Incredible India! slogan from the national tourism campaign. McKay Savage / Flickr.com


India launched the second phase of its Incredible India! campaign at World Travel Market on Monday with the aim of boosting international arrivals by 12% a year until 2016. The new ‘Find what you seek’ campaign will aim to tell consumers that they will find whatever they are looking for from a holiday in India.

Joint secretary of the Ministry of Tourism Anand Kumar said: “The earlier Incredible India! campaign created an awareness of the destinations and products in India, but this new phase will focus more on the customer and what they want.

 

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