There’s more to the mustache than usual aircraft livery design and BA hopes its ingenious touch will prompt fliers to donate to a cause that affected the airline’s own former CEO.
The airline is also encouraging its staff to take part in the campaign, which aims to raise awareness of prostate cancer, by growing their own facial hair.
Kyle Patchett, a BA cabin crew member, who himself was sporting some impressive whiskers, unveiled the aircraft’s new makeover.
The airline said it hopes to raise around £80,000 for the Prostate Cancer Charity this month.
Liz Wilkinson, the airline’s head of health services, said: “We’re always delighted to support Movember, it’s a charity that is very dear to our hearts here at British Airways, especially as our former CEO Lord Marshall suffered from the disease.
“As well as raising money, the aim of the campaign is to raise awareness on the importance of early detection and prevention of the illness.”
A spokesman for the airline said it considered several styles of moustache for the aeroplane – including the pencil (a la Errol Flynn), the handlebar (as worn by Joseph Stalin), and the horseshoe (think Hulk Hogan). It eventually opted for what it described as the “connoisseur”, which bears more than a passing resemblance to Mr Pringle, of potato-based snack fame.
For more information on Movember, please visit: http://uk.movember.com