Transport Airports

Infographic: How are airports using social media

@rafat

Nov 04, 2012 7:46 am

Skift Take

Airlines have been more progressive on use of social media, airports have been the ignored cousin, sort of. But passengers are already heavily using social media inside the airport ecosystem, so the management of airports has to reflect that sooner or later.

— Rafat Ali

Discover the Top Travel Brands on Social Media

If you’re in the travel industry or a travel nerd, get your daily dose of Skift: subscribe to our newsletter, or social feeds, here.

SimpliFlying, the airlines consultancy, came up with a survey of 55 airports around the world and how they use social media for outreach and information. From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, the airports users have already been many steps ahead of the curve on social. Meanwhile, in the airports survey, about 63% of the airports surveyed allocate less than $10,000 annually to social media, which means they still have some ways to go.

The results of the survey, conveniently mapped in an infographic below.

Airport Social Media Outlook 2012

 

Follow @rafat

More on Skift

Starwood Extends Mobile Bookings and Inspiration to Google Glass
Ad Tech Is Driving One-to-One Marketing in Travel Booking
Why TripAdvisor and Priceline Wish Facebook Ads Performed Better
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.