Destinations

Gastronomy and the hunt for authentic experiences: the future of food tourism

Sep 16, 2012 8:43 am

Skift Take

Food tourism has the potential to be the next big growth market as the hunger for more authentic and local experiences among tourists rise.

— Rafat Ali

Evolving Strategies in Travel Ad Tech and Bookings

The new UNWTO World Tourism organization report explores the links between tourism and food.

Food tourism has gained increasing attention over the past years. Tourists are attracted to local produce and many destinations are centring their product development and marketing accordingly. With food so deeply connected to its origin, this focus allows destinations to market themselves as truly unique and appealing to those travellers who look to feel part of their destination through its flavours.

The report analyses the current situation of Food Tourism, through a survey of the UNWTO Affiliate Members as well as the reflections of professionals with extensive experience in international organizations, destination management, tourism companies and the training schools.

Full report, embedded below:

Global Report on Food Tourism from UNWTO

Tags: , ,

Next Up

More on Skift

5 Digital Trends We’re Tracking at Skift This Week
4 Tourism Trends We’re Tracking at Skift This Week
Interview: Qunar’s CEO on Building China’s Largest Travel Booking Site From Scratch
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.