Destinations

Grenada taps into buzz surrounding Olympic star Kirani James for travel campaign

Excerpt from New York Amsterdam News

Sep 14, 2012 11:35 am

Skift Take

Grenada is using the Olympic star’s international recognition to spark travel interest in the small island and suggest visitors will encounter personalities just like James on their vacation.

— Samantha Shankman

Free Report: The State of Student Travel


The Caribbean island of Grenada made international headlines at this summer’s London Olympics when Kirani James won the gold medal in the 400 meters track event. Now, the Grenada Board of Tourism is capitalizing on the teenage athlete’s accomplishment by launching a campaign to woo visitors to the Spice Isle.

Photo courtesy of www.grenadagrenadines.com.

Titled “Celebration of Kirani: Celebration of Grenada,” the campaign incorporates a specially designed logo featuring James carrying Grenada’s national flag with the tagline “Grenada: Gracious Every Day.” The campaign is being rolled out on Grenada’s tourism website, digital advertisements and social media pages.

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