Destinations

Luxury travel operators creating new products for customers focused on value

Excerpt from Travel Weekly

Sep 12, 2012 5:30 am

Skift Take

There is a certain amount of spin involved here about how the slumming isn’t because high-end packages aren’t selling or that changes in the travel industry aren’t hurting the providers. No matter the reason, expanding a user base can’t hurt.

— Rafat Ali

Discover the Top Travel Brands on Social Media

Abercrombie & Kent and Butterfield & Robinson, two operators that have built their businesses and reputations on ultra-deluxe travel product have recently launched lower-priced lines for customers who don’t necessarily need or want accommodations in the world’s most opulent hotels.

The launch of lower-priced lines is about reaching a new pool of travelers who place greater value on the parts of the trip that take place beyond the hotel room.

One of the main differences between both brands’ signature trips and their lower-priced lines is the nature of the properties…from a product development standpoint, more expensive properties do not necessarily always translate into an improved travel experience.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Behind the Economics of Travel Metasearch
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
Sabre Stock Up 6.6% on Stock Market Debut
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.