A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers Sponsored This content is created collaboratively with one of our sponsors.
Third parties are stepping in where the airports are failing: Between Boingo’s free Wi-Fi announcement this week and Apple’s Passbook ready to download today, tech companies are doing what they can to improve fliers’ airport experiences.
Mobile technology is critical at the airport.
Yet, a new survey shows that most travelers (58%) are not satisfied with airport Wi-Fi. And beyond that, airports are missing opportunities to offer vital mobile services that could vastly improve travelers’ experiences while they’re in transit…
According to Flightview, the overwhelming majority (94%) want flight status and gate information pushed promptly to their phones. Also, nearly three-fourths want boarding alerts sent to their mobile device. Nearly 40% would like mobile coupons for restaurants and shops on the terminal and concourses, and about 30% would like information on easily accessible food and beverages.