Quantcast
Transport Airlines

Virgin America’s latest ad campaigns turns to tech world for pitchmen and women

Excerpt from Advertising Age

Sep 07, 2012 1:42 am

Skift Take

Virgin is already a favorite in the tech industry and a campaign built around some leading personalities won’t hurt that standing. But will it be interesting enough to non-techies to pull in new customers?

— Jason Clampet

The Latest Intelligence on the Travel Industry

Free Report: India Tourism Insights Report

To help set apart its in-flight experience from the competition, Virgin America is launching a campaign featuring cultural influencers who largely hail not from Hollywood but from Silicon Valley.

Among the stars of the new push — which has been dubbed Virgin America ‘Originals’ — are Tim Westergren, the cofounder of Pandora; Ryan Schreiber, Founder of Pitchfork; Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Group; Xeni Jardin, co-Editor of BoingBoing.net; and Ji Lee, Independent Artist and Creative Strategist of Facebook.

Read the Complete Story →

Tags:

Next Up

More on Skift

Skift Business Traveler: Aer Lingus Inches Closer to Joining British Airways
Daily Travel Startup Watch: TengWirth, Papilia and More
Daily Travel Startup Watch: Odysys, Zinger and More
Free Webinar: Strategies to Build Better Guest Relationships