Transport Airlines

Virgin America’s latest ad campaigns turns to tech world for pitchmen and women

Excerpt from Advertising Age

Sep 07, 2012 1:42 am

Skift Take

Virgin is already a favorite in the tech industry and a campaign built around some leading personalities won’t hurt that standing. But will it be interesting enough to non-techies to pull in new customers?

— Jason Clampet

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To help set apart its in-flight experience from the competition, Virgin America is launching a campaign featuring cultural influencers who largely hail not from Hollywood but from Silicon Valley.

Among the stars of the new push — which has been dubbed Virgin America ‘Originals’ — are Tim Westergren, the cofounder of Pandora; Ryan Schreiber, Founder of Pitchfork; Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Group; Xeni Jardin, co-Editor of BoingBoing.net; and Ji Lee, Independent Artist and Creative Strategist of Facebook.

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