Transport Airlines

Virgin America’s latest ad campaigns turns to tech world for pitchmen and women

Excerpt from Advertising Age

Sep 07, 2012 1:42 am

Skift Take

Virgin is already a favorite in the tech industry and a campaign built around some leading personalities won’t hurt that standing. But will it be interesting enough to non-techies to pull in new customers?

— Jason Clampet

Report: Social Media Customer Service in the Travel Industry

To help set apart its in-flight experience from the competition, Virgin America is launching a campaign featuring cultural influencers who largely hail not from Hollywood but from Silicon Valley.

Among the stars of the new push — which has been dubbed Virgin America ‘Originals’ — are Tim Westergren, the cofounder of Pandora; Ryan Schreiber, Founder of Pitchfork; Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Group; Xeni Jardin, co-Editor of BoingBoing.net; and Ji Lee, Independent Artist and Creative Strategist of Facebook.

Read the Complete Story →

Tags:

Next Up

More on Skift

The Hard Numbers on Why Hotels are Losing the Online Booking Wars
Interview: The Three Women Behind Las Vegas’ First Boutique Hotel
New Trends Report: Social Media Customer Service Strategies in the Travel Industry
A Modern Business Traveler’s Plea to the Corporate Travel World