Transport Airlines

Virgin America and JetBlue rethink loyalty programs, get even friendlier with elites

Excerpt from APEX Editor's Blog

Sep 07, 2012 12:10 pm

Skift Take

While legacy carriers seem intent on alienating their most loyal customers with expiring points and fewer seat options, JetBlue and Virgin see the programs for what they are: a way to retain their best customers.

— Jason Clampet

Sponsored by:

Register Now for Skift Global Forum

Over the past year, many airline loyalty programmes have been trimming benefits, even for their frequent flyers. But JetBlue’s TrueBlue programme and Virgin America’s Elevate programme are taking a different course. Both loyalty schemes this year established elite tiers, offering their best, most valued customers additional benefits while travelling.

TrueBlue and Elevate are spend-based programmes rather than distance-based. Customers qualify for additional benefits based on how much they spend on tickets.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

The Changing Business Of New York City Tours and Activities Sector
Best Travel Ads This Week: An Understated Approach to Marketing
Comedy Is The Most Popular Genre in the In-Flight Entertainment Business
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel