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Sports tourism grows in Kuwait due to young travelers crazy about soccer

Excerpt from Kuwait Times

Sep 07, 2012 12:56 am

Skift Take

Agencies are often asked to book VIP seats and hotels close to the stadiums, creating a pricey trip for Kuwaiti travelers and a lucrative business model for travel agents.

— Samantha Shankman

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… [T]ravel agencies are reporting a rapidly increasing interest in new destinations and a new trend where Kuwaitis travel to countries to attend sports events, visit and work out at sports facilities, or add sports attractions to their vacation plans. Of this “sports tourism” trend, one travel agency manager said it is not unusual for young tourists in this category to attend a single sports event and come home, without visiting other attractions in the country.

Barcelona vs. Manchester United, July 30, 2011, Washington, D.C.

The highest demand is for English and Spanish League events. Photo by Mrs. Jemstone.

“Despite rather high expenses, this portion of the agency’s business is blooming and the focus put onto this type of tourism increased agency sales by 10 percent, which is why we intend to keep focusing on this area,” Al-Shimmiri said.

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