Destinations Europe

UK will be without a tourism minister after all

Excerpt from Travel Weekly UK

Sep 06, 2012 5:57 am

Skift Take

So the confirmation, which coming in wake of high profile UK tourism push around the Olympics, seems like a strange message to send.

— Rafat Ali

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Evolving Strategies in Travel Ad Tech and Bookings

The UK government has confirmed has downgraded the role of tourism minister, and former tourism minister John Penrose, who departed yesterday, will not be replaced. The Department for Culture, Media and Sport (DCMS) confirmed this morning that Penrose will not be replaced. A spokeswoman said: “The DCMS had three junior ministers, now there are two. John Penrose’s portfolio will be given to the two.”

The travel industry has lobbied long and hard for a dedicated, cabinet-level minister for tourism with a responsibility for outbound as well as the inbound and domestic sectors.

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