Companies are inventing new ways to set themselves apart from the competition and Norwegian has the right idea by turning the largest ship based in New York year-round into a cultural icon as well.
Call it Peter Max’s largest canvas ever.
Norwegian Cruise Line today released the first image of the Max-designed hull art planned for its next ship, the Norwegian Breakaway — a colorful mixture of New York- and cosmic-themed imagery that will cover 40,000 square feet of the vessel’s exterior.
Debuting in April 2013, the 4,000-passenger Norwegian Breakaway is scheduled to sail year-round out of New York to such destinations as Bermuda and the Bahamas. At 144,000 tons, it’ll be the largest ship ever to be based year-round in the city.