Digital Booking Sites

Court okays TripAdvisor’s top 10 lists based on user ratings

Excerpt from Forbes

Aug 29, 2012 12:36 pm

Skift Take

The “dirtiest” hotels on one of TripAdvisor’s lists sued for defamation, but because the lists are based off a compilation of user reviews, it is should be understood that they represent opinions, not facts.

— Samantha Shankman

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Evolving Strategies in Travel Ad Tech and Bookings


“Best of” and “worst of” rankings are perennially popular fodder for publications.  They are great for grabbing headlines, stirring up controversy and baiting hyperlinks.  Their sensationalism means rankings–especially “worst of” rankings–also can be litigation-bait.  Fortunately, a recent court ruling found that publishing a “best of”/”worst of” ranking didn’t create defamation liability.  Surely, this opinion will appear on several “best of 2012″ lists itself.

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